Podcast – Helping Channel Partners Co-brand Sales Assets Using Your Partner Relationship Management Tool

The primary focus for Partner Relationship Management tools is automating workflows between a vendor and a partner to make it easy to do business. Most PRM platforms come with a whole bunch of application modules ranging from onboarding, contracts and learning management to asset sharing, deal registration, incentives and more. This podcast explores the concept of co-branded assets and how it can help vendors streamline distributed sales activities as well as increase sales.